Sales skewed towards online
The campaign generated a total of $462.48 K in sales, 73.7% ($340.85 K) of which was generated in-store and 26.3% ($121.63 K) online. Compared to total Woolworths sales of 89% in-store and 11% online.
AI driven insights based on your campaign’s performance
The campaign generated a total of $462.48 K in sales, 73.7% ($340.85 K) of which was generated in-store and 26.3% ($121.63 K) online. Compared to total Woolworths sales of 89% in-store and 11% online.
The campaign achieved strong engagement from Everyday Rewards (EDR) members who contributed to 77.00% ($356.11 K) of total sales. This exceeds the 66% of total Woolworths sales from EDR customers.
Everyday Rewards results across key performance indicators for your campaign’s objective
Everyday Rewards results across other important metrics
Channel sales breakdown comparing total Woolworths and Everyday Rewards customers results
| Channel | Sales | Units |
|---|---|---|
| Omni-channel | $462,48012.11% | 96,3509.81% |
| In-store | $340,85011.83% | 71,01011.26% |
| Online | $121,6308.08% | 25,3405.33% |
| Channel | Sales | Units |
|---|---|---|
| Omni-channel | $356,11011.49% | 74,19010.78% |
| In-store | $262,45012.58% | 54,68012.35% |
| Online | $93,66010.05% | 19,5106.05% |
Compares your average weekly results across pre-campaign, campaign and STLY periods
| Phase | Avg. weekly sales | Avg. weekly units |
|---|---|---|
| Pre- campaign | $83,810 | 16,430 |
| Campaign | $92,50010.37% | 19,27017.29% |
| Campaign vs. STLY | $57,07062.08% | 11,19072.21% |
A performance breakdown of the range of media types, channels and placements included in your campaign
Number of times campaign messaging has the opportunity to be seen by customers, no matter if it was clicked or not.
Unique number of Everyday Rewards customers reached by campaign messaging, both in-store and online, across the campaign period.
| Channel | Placement | Impressions | Clicks | CTR |
|---|---|---|---|---|
| Display | Results page package | 3.4 M | 117,576 | 3.45% |
| Homepage video | 2.0 M | 36,182 | 1.82% | |
| Search | Sponsored products | 2.6 M | 105,307 | 4.12% |