Objective
Acquire New Customers

New to Brand

$103,2709.41%
22,95010.68%
Customer origination
In-storeOnline

New to SKU

$117,5205.66%
25,8301.9%
Customer origination
In-storeOnline
Campaign avg. weekly sales Pre-campaign & STLY Avg. unit price
$83,810
$92,500
$57,070
$5.10
$4.80
$5.10
Pre-campaignCampaignSTLY
PhaseAvg. weekly salesAvg. weekly units
Pre-
campaign		$83,81016,430
Campaign$92,50010.37%19,27017.29%
Campaign
vs. STLY		$57,07062.08%11,19072.21%